Making the Case: Why EA Ignite Delivers Real ROI for Executive Assistants

For many executive assistants, advancing into more strategic responsibilities requires more than on-the-job experience—it takes targeted, high-level training. This case study follows Katie Hendrickson, Executive Assistant to the President & COO of AIT Worldwide Logistics, as she makes the case for professional development, secures funding to attend EA Ignite Spring 2025 in Louisville, KY, and returns with the skills and confidence to elevate her role.

Inside, you’ll discover how Katie:

• Built a compelling business case to attend EA Ignite despite limited training budgets

• Leveraged hands-on learning in AI, project management, and executive-level communication to lead new initiatives

• Translated training into measurable ROI, saving her executive team hours each week and improving work processes

Through Katie’s story, you’ll see why EA Ignite is a career-transforming experience where high-performing EAs sharpen strategy, adopt new tech, and gain the tools to thrive at the executive level.

Download the case study to learn how EA Ignite delivers long-term value for both assistants and their organizations.